• Sorare, a Paris-based NFT Platform, has signed a multi-year deal with the English Premier League to offer NFTs of league player cards.
• The deal includes an NFT backed fantasy football league featuring top Premier league players.
• The agreement is just the latest in a string of other deals Sorare has inked in the sports world, including with both Major League Baseball and the National Basketball Association.
The English Premier League has recently signed a multi-year deal with Sorare, a Paris-based NFT platform, to bring fans into contact with digital collectibles. The deal includes an NFT backed fantasy football league featuring top Premier League players. With this partnership, users will now be able to buy, sell, and trade virtual cards of their favorite players.
This agreement is just the latest in a string of other deals Sorare has made in the sports world, including with Major League Baseball and the National Basketball Association. The overall NFT market has seen a sharp decline since its peak in 2021, but Sorare has risen to 8th place overall, with total sales amounting to $891,789 between Dec. 31-Jan. 30, a 45% increase from the month before.
Sorare was founded in 2018 and specializes in using blockchain technology to create digital collectibles that can be used for fantasy sports. The company’s CEO, Nicolas Julia, was enthusiastic about the partnership, saying “We are thrilled to expand our collaboration with the Premier League and to continue to bring our fans closer to their favorite clubs and players.”
This new partnership will help to grow Sorare’s user base, which currently stands at 3 million. It will also provide a new source of revenue and visibility for the Premier League, as NFTs continue to gain traction in the sports world.
The English Premier League is the latest in a series of major sports organizations to get involved with NFTs. It is a great opportunity for Sorare to continue to grow and expand its platform, and for the Premier League to reach new audiences. This is sure to be an exciting partnership for both sides, and a great way for fans to get even closer to their favorite teams and players.